The box automatically moves as you write, responding to the speed of your handwriting.īy removing the notebook metaphor, The new version of the app now allows users to keep writing, and not be limited by the artificial borders of the page. We also rethought the zoom box experience, now allowing users to write in a zoomed in portion of the page, while still maintaining the original view of their page. The result is a super simple writing experience that goes full screen and tries to keep all of the writing tools out of the way until you need them. We wanted to focus on the core writing experience as a way to show the value of the app and keep users coming back. Penultimate had always been a good source of new users because of its novelty and prominence in the app store. These channels were to be even more of a focus moving forward by integrating them into the core experience.

Penultimate generated a substantial source of revenue through the sales of hardware and in-app purchases. At the time, iOS8 was new and we wanted to develop an app that took advantage of what iOS can do to make the best writing experience and interaction model possible. Create a showcase of what an iOS app can be.Penultimate had been providing thousands of new users a day for Evernote and we wanted to maintain-and increase that number. Continue to generate a quality new user channel.We came out with a few core guiding principles. I worked closely with our CEO and VP of Product to define more precisely why we thought it would be a good idea to redesign the app and how we would measure success.

Penultimate evernote android